Limelight

Limelight ($3,995): This package provides the publishing services included in the Launch Package and additionally includes the following public relations benefits:

• Personal publicist: Gaining media attention is crucial to driving sales and getting your story or message out. An experienced publicist who knows the ins and outs of the media industry will coordinate with you to create an effective media campaign and communicate with the media on your behalf for up to six weeks after publication.

• Customized one-page press release and media interview questions: Written by your personal publicist, the one-page professional press release begins with a newsworthy angle and includes a summary of your book and a short author bio—everything the media needs to know to pique their interest in your book. A list of suggested interview questions, designed to give the media a springboard for a personal interview, is also written by your publicist. After you review and approve the press release and list of questions, your publicist will e-mail you copies both as a Microsoft Word document and as a PDF for you to use however you choose.

Click here to view a sample news release and sample interview questions.

• Press release distribution to national media: Your publicist will personally send out your customized press release and pitch your book to a targeted list (based on your book’s topic) of Christian and secular media outlets, including magazines, Internet outlets, newspapers, radio shows, and television shows across the United States. The publicist will also personally follow up with the outlets to encourage the editor, writer, producer, or host to cover you and your book.

• Press release distribution to local media in two cities: Your publicist will personally send your customized press release and pitch your book to local media outlets, including magazines, newspapers, radio shows, and television shows in two cities of your choosing. The publicist will also personally follow up with the outlets to encourage the editor, writer, producer, or host to cover you and your book.

• Scheduling of a virtual blog tour: Your publicist will work with an existing database and research additional blogs (based on your book’s topic) in order to schedule a virtual blog tour for your book. During the scheduled week of your blog tour, a group of bloggers will post reviews of your book and provide book information on their blogs, including an image of the book’s cover and your author photo, as well as a link to purchase the book.

• Copies of your book (including postage) for your publicist’s use during your publicity campaign: At no cost to you, we will provide 25 copies of your book to the publicist to send out to interested media and bloggers. Postage will also be included at no cost to you.